B2B Social Media Strategy Discussion
From The Dave Gerhardt Show (from Exit Five) by Exit Five
April 27, 2026 · 52 min · Episode 350
About this episode
Dave discusses B2B social media strategy and organic marketing with industry experts during a webinar.
#350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Brianna Doe (Founder, Verbatim), and Carmen Vicente (Social Strategist at Slate). If you are thinking about things like creating content on LinkedIn, making videos, writing content for your executive team, trying to understand measure the ROI of social media - this is a good session to listen to. Timestamps (00:00) - - Intro: Dave, Brianna Doe, and Jeff Meltz (Head of Social, Atlassian) join Slate's Social Club webinar (08:59) - - Personal brand building: how they started and how they justified it before it was a playbook (13:24) - - How to handle trolls and critics when you post publicly (17:16) - - Do marketers have to build a personal brand? What "building in public" actually means (22:24) - - The difference between an audience and a community, and what brands get wrong (25:28) - - Personal page vs. company page: where to focus your energy (29:31) - - Audience Q&A: how to get reluctant executives to post (33:56) - - Ghostwriting for executives: what works and what doesn't (36:42)…
People in this episode
Host: Dave Gerhardt
Guests: Jeff Meltz, Brianna Doe, Carmen Vicente
Topics covered
- B2B social media strategy
- organic marketing
- personal branding
- content creation
- executive engagement
- audience vs community
- LinkedIn strategies
Keywords
- B2B marketing
- social media
- personal brand
- content strategy
- executive ghostwriting
- audience engagement
Mentioned in this episode
Organizations: Atlassian, Verbatim, Slate
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