Creative + AI examples from B2B marketers
From The Dave Gerhardt Show (from Exit Five) by Exit Five
April 9, 2026 · 55 min · Episode 345
About this episode
The episode discusses how B2B marketers are utilizing AI for creative work, featuring insights from industry leaders.
#345 | Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vicente (Creative Director, Bitly), and Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how they're actually using AI to do creative work. Luke breaks down how his team built a full brand video with one person in one day using voice cloning, image models, and AI video tools. Liz shows the Claude skill her team built so anyone in the org can self-serve on-brand design without going through a designer. Vicente walks through how Bitly cut video production time by two weeks using AI. And Carter shares how he's leading a video initiative that's changing the way a global brand team operates. If you're tired of AI hype and want a look at what people are actually doing, this one's for you. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive , or check out…
People in this episode
Guests: Luke, Liz, Vicente, Carter
Topics covered
- AI in marketing
- B2B creativity
- video production
- brand strategy
- self-service design
Keywords
- AI
- B2B marketing
- creative work
- video production
- self-service design
Sponsors
Customer.io, Consensus, Knak
Mentioned in this episode
Organizations: ElevenLabs, Brain Labs, Bitly, UiPath
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