Should You Run Marketing Like a Product Team?
About this episode
Dave Gerhardt discusses with Maria Scheifler the benefits of running marketing teams like product teams to improve efficiency and output.
#355 | Dave sits down with Maria Scheifler to talk about why your marketing team might be getting less done as it grows — and what to do about it. Maria makes the case for running marketing like a product team: two-week sprints, a prioritized backlog, and a lightweight intake process that kills approval bottlenecks without losing control. She walks through the context-switching exercise that proves multitasking is destroying your output, how to push back on random requests from across the company without saying no, and why getting team buy-in before rolling out any operational changes is the step most marketing leaders skip. Timestamps (00:00) - - Intro: the problem isn't your strategy, it's your operating system (05:02) - - Maria's background (08:02) - - Why teams get bigger and somehow get less done (10:31) - - The multitasking exercise that proves context switching kills output (18:00) - - Running marketing like a product team: the mindset shift (20:48) - - Building a working agreement with your team (23:20) - - The experimentation guardrail template: killing approval bottlenecks without losing control (30:31) - - Building a prioritized backlog (34:52) - - How the backlog…
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