Why B2B brands should be doing influencer marketing with Ishveen Jolly
From The Dave Gerhardt Show (from Exit Five) by Exit Five
June 1, 2026 · 45 min · Episode 360
About this episode
Dave Gerhardt interviews Ishveen Jolly about the potential of influencer marketing for B2B brands and how to approach it effectively.
#360 | Dave sits down with Ishveen Jolly, founder and CEO of Open Sponsorship, to talk about what influencer and athlete marketing actually looks like for B2B brands — and why it's more accessible than most marketers think. Ishveen breaks down how a $5K March Madness campaign outperformed traditional ads, why your first influencer deal will almost certainly miss on the offer, and how to think about sports sponsorships without a Tommy Fleetwood budget. They get into audience-fit versus story-fit sponsorships, why the goal should never be a landing page click, and why most B2B teams are applying the wrong success metrics from the start. If you've ever wondered how to get into influencer or sports sponsorship marketing without a Fortune 500 budget, this is the episode. Timestamps Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at…
People in this episode
Host: Dave Gerhardt
Guest: Ishveen Jolly
Topics covered
- B2B marketing
- influencer marketing
- sports sponsorship
- advertising metrics
- audience engagement
Keywords
- B2B brands
- influencer marketing
- sports sponsorship
- advertising
- success metrics
Sponsors
Optimizely, Vector, Customer.io
Mentioned in this episode
Organizations: Open Sponsorship
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