What’s Actually Working in B2B Email Right Now
From The Dave Gerhardt Show (from Exit Five) by Exit Five
May 25, 2026 · 54 min · Episode 358
About this episode
The episode discusses effective strategies in B2B email marketing with insights from industry experts.
#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook (Head of Email Marketing, Hypermedia Marketing) join Dave for an Exit Five live session on what's actually working in email right now. Ben shows how Quo built a Spotify Wrapped-style year-in-review campaign with fully personalized GIFs and real usage data for every customer. Jaina makes the case for why B2B newsletters are one of the most slept-on trust-building channels in marketing, and breaks down the operating model that makes it sustainable. Tyler Cook shares his five-step AI-powered newsjacking system that goes from trend to sent email in under an hour, including a real example that got a 67% open rate. And Kremi walks through how she restructured email programs for two very different B2B brands and cut unsubscribe rates by 20% while lifting click-through rates by 40%. Timestamps (00:00) - - Intro (06:53) - - Ben Wallis: personalized year-in-review email campaign for every customer (17:22) - - Jaina Mistry: why B2B newsletters are the most slept-on trust channel (30:25) - - The…
People in this episode
Host: Dave Gerhardt
Guests: Ben Wallis, Jaina Mistry, Kremi Mestanova, Tyler Cook
Topics covered
- B2B email marketing
- personalized campaigns
- newsletters
- AI in marketing
- email strategy
Keywords
- B2B email
- personalized emails
- newsletters
- AI newsjacking
- email marketing strategies
Mentioned in this episode
Organizations: Quo, Knak, Kremi Marketing, Hypermedia Marketing
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