Ep. 151 - Win at Walmart: Strategy Over Empty Motion
About this episode
The episode discusses the importance of strategy over mere motion in growing CPG brands within Walmart and Sam's Club.
Most brands are not losing because they lack hustle. They are losing because they mistake motion for strategy, then wonder why the shelf stays quiet. We’re joined by Allisha Watkins, founder and CEO of Paradox Retail Marketing Agency, for a grounded conversation about what it really takes to grow emerging and challenger CPG brands in today’s Walmart and Sam’s Club ecosystem. We talk about why the traditional retail “blueprint” is breaking down, how tactic-first planning leads to piecem...
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