From the Vault: Winning the AI Shopper

From the Vault: Winning the AI Shopper

July 7, 2026 · 1h 4m

About this episode

This episode discusses how AI is transforming the shopping experience and the importance of adapting to these changes to maintain market share.

Friction in the shopping experience is a profit killer. As consumer search behavior shifts from typing keywords into a search bar to conversing with artificial intelligence, waiting to adapt means handing market share directly to your competitors. In this special re-released episode from the vault, we bring together a panel of retail and technology experts from the University of Arkansas, L'Oréal, Slalom, and adfury.ai to break down exactly how AI is rewriting the rules of commerce. We get i...

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