Merchandising for AI: DBB Event Recap
About this episode
The episode discusses how AI is transforming product merchandising and advertising strategies in retail.
Outdated product copy and legacy advertising strategies are a silent profit leak in today's retail ecosystem. AI agents and large language models are actively reshaping how shoppers discover products right now, and brands that rely on traditional keyword stuffing or generic bullet points are rapidly losing ground to agile competitors. To help you navigate this shift, we sit down with e-commerce veterans Amanda Wolf, CMO at Product Wind, and Toby Wily, CMO at Adfury, for a Doing Business in Be...
More episodes of The Doing Business in Bentonville Podcast
- Employee Ownership Pays: The Harps Grocery Model
- From the Vault: Winning the AI Shopper
- Ep. 153 - AI Readiness: Fixing Your Broken Business Data
- Ep. 152 - Scale Retail Collaboration: The One-Company Model
- Ep. 151 - Win at Walmart: Strategy Over Empty Motion
Explore listener stats, chart rankings, contacts and more on the The Doing Business in Bentonville Podcast podcast page.