As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
About this episode
The episode discusses the controversial marketing tactics used in the music industry, focusing on the band Geese and the implications of social media strategies.
We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both algorithms and real people into becoming a fan. As popular social media accounts across the globe declare recent indie rock heroes Geese of being a 'psy-op', Adams and host Sam Anderson discuss what that means and what music marketing really consists in in 2026. Stay tuned for some expert music recommendations. Hosted on Acast. See acast.com/privacy for more information.
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