Inside Reddit's sales pitch to advertisers
From The Drum Podcast by The Drum
April 16, 2026 · 42 min · Season 5 · Episode 47
About this episode
The episode explores Reddit's advertising strategies and sales pitch to advertisers.
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which has built a multi-billion dollar ad platform in just a few years since its post-pandemic IPO. So: What's the pitch to advertisers, and what's working? Hannah Walker talks us through it all. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Hannah Walker
Topics covered
- advertising
- social media
- business growth
- marketing strategies
Keywords
- advertising
- sales pitch
- marketing
- ad platform
- business growth
Mentioned in this episode
Organizations: Reddit, The Drum
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