How are marketers warming up for the 2026 summer of sport?
About this episode
The episode explores the transformation of sports in the attention economy leading up to the 2026 summer of sport.
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles. Hosted on Acast. See acast.com/privacy for more information.
More episodes of The Drum Podcast
- Tradwives, branded TV, and the year's weirdest ad
- As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
- Inside Reddit's sales pitch to advertisers
- What does a chief science officer do at a creative agency?
- What is the role of brand strategy in an uncertain industry?
- Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
Explore listener stats, chart rankings, contacts and more on the The Drum Podcast podcast page.