About this episode

Jason Greenwood discusses the challenges and opportunities in B2B eCommerce on The Clicks to Customers Podcast.

📦 In this special episode of the Pod, Jason guests on The Clicks to Customers Podcast Hosted by John Horn - CEO of StubGroup - https://stubgroup.com 📦 This episode originally aired in July of 2025 - https://www.youtube.com/watch?v=9F82WBkuZ7A 📦 Thanks for hosting us John! Episode Summary In this episode of the Clicks to Customers podcast, host John Horn sits down with Jason Greenwood, founder of Greenwood Consulting and a 25-year eCommerce veteran. Jason shares why he decided to quadruple-down on the massive "blue ocean" space of B2B eCommerce. They dive deep into the unique friction points traditional manufacturers and distributors face, how to turn resistant sales teams into big game hunters, and why not every business model can—or should—be automated. Key Takeaways The B2B Blue Ocean: Unlike retail (B2C), where 98% of brands are online, 40% to 60% of B2B manufacturers and distributors still lack meaningful digital commerce channels. Overcoming Internal Friction: Transitioning an analog family business to digital often faces severe pushback from sales teams who fear commission loss or job displacement. Sales Rep Superpowers: Digital tools shouldn't replace field…

People in this episode

Host: John Horn

Guest: Jason Greenwood

Topics covered

• B2B eCommerce
• digital transformation
• sales teams
• manufacturers
• business models

Keywords

• B2B
• eCommerce
• digital channels
• sales teams
• business models
• manufacturers
• digital transformation

Mentioned in this episode

Organizations: StubGroup, Greenwood Consulting

Books & works: Clicks to Customers Podcast

Places: B2B

More episodes of THE ECOMMERCE EDGE Podcast with Jason Greenwood

• E704:🎓 CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | MENTORING MOMENTS #195 W/GUEST MENTORS DAVID SCHOMER & JAMES BACKENSTOSE | THE ECOMMERCE EDGE Podcast · July 20, 2026 · 1h 1m
• E703 SCALING ECOMMERCE OPERATIONS FROM GROCERY CHAOS TO GLOBAL DOMINATION | MARAT BOLATOV - NATIVE COMMERCE | THE ECOMMERCE EDGE Podcast · July 17, 2026 · 1h 3m
• E702:📦FROM EVANGELIZING TO EXECUTING | JASON GUESTS ON THE B2B ECOMMERCE SHOW | B2B COMMERCE CORNER #162 · July 15, 2026 · 1h 3m
• E701:🎓FROM INSECT EYES TO NORDSTROM - THE VULIWEAR STORY | MENTORING MOMENTS #194 W/GUEST MENTOR DIONNE ELLISON | THE ECOMMERCE EDGE Podcast · July 13, 2026 · 54 min
• E700:🎙️STOP BLEEDING MARGIN: THE TRILLION-DOLLAR FALSE POSITIVE PROBLEM | NICOLE JASS - SIGNIFYD | THE ECOMMERCE EDGE Podcast · July 10, 2026 · 49 min
• E698:🎓THE DEATH OF PURE-PLAY DTC & WHY YOUR FRONT-END AI STRATEGY IS USELESS | MENTORING MOMENTS #193 W/GUEST MENTOR LAURA DOONIN | THE ECOMMERCE EDGE Podcast · July 6, 2026 · 1h 14m

Explore listener stats, chart rankings, contacts and more on the THE ECOMMERCE EDGE Podcast with Jason Greenwood podcast page.