About this episode

In this episode, Jason Greenwood interviews Nicole Jass about the impact of false positives on eCommerce revenue and the importance of fraud prevention strategies.

📝 Show Notes & Summary In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicole Jass, SVP of Enterprise Strategy at Signifyd. They dive deep into the unseen revenue-killer in eCommerce: false positives. While most merchants obsess over blocking the <1% of actual fraudulent transactions, they accidentally block high-value, legitimate shoppers due to outdated legacy security heuristics. Nicole shares her journey from ad tech to fraud prevention, breaks down the anatomy of a payment transaction, and explains how Signifyd’s pre-authentication layer shifts liability away from merchants while unlocking trapped revenue. They also discuss why the "Global West" lags behind the East in frictionless payments, the upcoming era of agentic commerce (AI bots buying things for humans), and why building a foundational digital muscle is essential before trying to implement AI. ⏱️ Episode Timestamps 00:00 - Introduction Jason introduces Nicole Jass, SVP of Enterprise Strategy at Signifyd 01:00 - From Ad Tech to Fraud Fighting Nicole shares her journey from Worldpay and ad tech to discovering a passion for identity data and conversion growth 03:00 - The Myth…

People in this episode

Host: Jason Greenwood

Guest: Nicole Jass

Topics covered

• eCommerce
• fraud prevention
• false positives
• payment transactions
• digital strategy
• AI in commerce

Keywords

• false positives
• eCommerce
• fraud prevention
• payment transactions
• AI bots
• identity data
• conversion growth

Mentioned in this episode

Organizations: Signifyd, Worldpay, Amex, Chase

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