About this episode

David Schomer and James Backenstose discuss data-driven ecommerce strategies and the future of AI in the industry.

Show Notes In this episode, David Schomer (CEO) and James Backenstose from Build Grow Scale (BGS) share how they help brands achieve massive conversion lifts using 10+ years of proven split-test data across half a billion dollars in client revenue. Discover why feelings lose to data, how post-purchase surveys drive huge wins, the shift to AI-powered shopping experiences, and why personalization and rich product data will separate winners from losers in the agentic AI era. Whether you're struggling with conversion rates or preparing for conversational commerce, this episode delivers actionable CRO strategies that work. Guests • David Schomer • James Backenstose • Build Grow Scale – buildgrowscale.com Timestamps [0:00:00] - Welcome David Schomer & James Backenstose from Build Grow Scale [0:01:00] - Their journeys into eCommerce and CRO [0:03:00] - What makes BGS different from typical CRO agencies [0:05:00] - Data-driven decisions, internal database of proven tests & network effects [0:07:00] - Post-purchase surveys that deliver massive wins [0:09:00] - Optimizing for multiple traffic sources and customer cohorts [0:11:00] - Enterprise SEO, AEO, dynamic landing pages &amp…

People in this episode

Host: Jason Greenwood

Guests: David Schomer, James Backenstose

Topics covered

• CRO strategies
• data-driven decisions
• AI in ecommerce
• post-purchase surveys
• personalization
• conversion rates

Keywords

• CRO
• ecommerce
• AI
• conversion rates
• post-purchase surveys
• personalization
• split-test data

Mentioned in this episode

Organizations: Build Grow Scale

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