
BTS: Building A $1m Per Year Solo Coaching Biz | Identity Capital
From The Elevated Coach Podcast by Joel Burgess
October 10, 2025 · 10 min · Episode 87
About this episode
Joel Burgess discusses the transformation of his identity and the importance of building identity capital through discomfort and hard work.
Connect with Joel here: https://www.instagram.com/coach.joel.burgess/ https://www.linkedin.com/in/coachjoelburgess/ https://www.youtube.com/@coach.joel.burgess Key takeaways: I used to be someone who snoozed for two, three hours. Now I wake up between 4.30 and 5. My stock price was tanking. Identity capital is built on who you are when no one is watching. I build spiritual calluses through hard workouts. We are in a comfort crisis. Seek out discomfort actively. Build your confidence by doing hard things. Who are you when no one's watching? Life gets good when you turn pro. Sound bites: "My stock price was tanking." "We are in a comfort crisis." "100k a month it's coming." Time stamps: 00:00 Transforming Identity: From Snooze to Success 03:40 Building Identity Capital Through Hardship 07:07 Embracing Discomfort for Growth
People in this episode
Host: Joel Burgess
Topics covered
- coaching
- identity capital
- personal growth
- discomfort
- confidence
- self-improvement
Keywords
- coaching business
- identity capital
- personal development
- comfort crisis
- confidence building
Mentioned in this episode
Organizations: Instagram, LinkedIn, YouTube
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