BTS: Building A $1m Per Year Solo Coaching Biz | Identity Capital

BTS: Building A $1m Per Year Solo Coaching Biz | Identity Capital

From The Elevated Coach Podcast by Joel Burgess

October 10, 2025 · 10 min · Episode 87

About this episode

Joel Burgess discusses the transformation of his identity and the importance of building identity capital through discomfort and hard work.

Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: I used to be someone who snoozed for two, three hours. Now I wake up between 4.30 and 5. My stock price was tanking. Identity capital is built on who you are when no one is watching. I build spiritual calluses through hard workouts. We are in a comfort crisis. Seek out discomfort actively. Build your confidence by doing hard things. Who are you when no one's watching? Life gets good when you turn pro. Sound bites: "My stock price was tanking." "We are in a comfort crisis." "100k a month it's coming." Time stamps: 00:00 Transforming Identity: From Snooze to Success 03:40 Building Identity Capital Through Hardship 07:07 Embracing Discomfort for Growth

People in this episode

Host: Joel Burgess

Topics covered

  • coaching
  • identity capital
  • personal growth
  • discomfort
  • confidence
  • self-improvement

Keywords

  • coaching business
  • identity capital
  • personal development
  • comfort crisis
  • confidence building

Mentioned in this episode

Organizations: Instagram, LinkedIn, YouTube

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