The Hidden Risk of Using AI for Business Strategy

The Hidden Risk of Using AI for Business Strategy

From The Elevated Coach Podcast by Joel Burgess

March 6, 2026 · 10 min · Episode 92

About this episode

The episode discusses the risks of using AI for business strategy and emphasizes the importance of human wisdom and validation.

Connect with Joel here: ⁠https://www.instagram.com/coach.joel.burgess/⁠ ⁠https://www.linkedin.com/in/coachjoelburgess/⁠ ⁠https://www.youtube.com/@coach.joel.burgess⁠ Key takeaways: AI amplifies whatever you feed it, including bad ideas. Human wisdom and context are irreplaceable by AI. Ask AI questions that bring you closer to your human felt sense. Validate your core offer with paying clients first. Seek mentorship to cut through noise and focus on signal. Sound bites: "Human wisdom is irreplaceable." "Use AI to find your felt sense." "Beware of amplifying dissonance." Time stamps: 00:00 The Risks of Using ChatGPT for Business Strategy 01:04 Real-Life Example: Four Months Wasted on the Wrong Idea 01:59 The Pitfall of Surface-Level Questions to AI 02:54 AI Amplifies Bad Ideas Without Wisdom 03:50 The Value of Human Experience and Context 05:36 Why AI Validation Can Lead to Poor Outcomes 06:35 Using AI to Find Your Deeper Human Wisdom 07:25 The Importance of Validating Core Offers with Clients 08:25 Final Advice: Seek Mentorship and Own Your Strategy

People in this episode

Host: Joel Burgess

Topics covered

  • AI in business strategy
  • human wisdom
  • mentorship
  • validation of ideas
  • risks of AI

Keywords

  • AI
  • business strategy
  • human experience
  • mentorship
  • validation
  • ChatGPT
  • bad ideas

Mentioned in this episode

Organizations: Instagram, LinkedIn, YouTube

Products: ChatGPT

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