Episode 127 - The Risk in Upleveling
From The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches by Michelle Lake
May 27, 2026 · 26 min · Season 3 · Episode 127
About this episode
Michelle Lake discusses the risks coaches face when scaling their business and the identity shift required to transition from coach to CEO.
You wanted a full roster. Now you have it. So why does it feel like you're stuck? A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you never saw coming. In this episode, I walk through the 4 risks every coach faces when they start to up-level. What you'll learn: Why scaling means shifting your identity from coach to CEO and why that's so hard to acceptHow expenses multiply non-linearly as you grow (and why feari...
People in this episode
Host: Michelle Lake
Topics covered
- coaching
- business growth
- risk management
- identity shift
- scaling
- entrepreneurship
Keywords
- coaching risks
- business scaling
- entrepreneurship
- identity shift
- coaching business
- expenses
- full roster
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- Episode 125 - Stop Waiting for Inquiries. Go Get Them. · May 13, 2026 · 15 min
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