The Memory You Never Made: How a story about a shopping centre rewrote what we know about truth
About this episode
The episode discusses how a psychology experiment by Elizabeth Loftus on false memories has influenced various fields including law and marketing.
In the early nineties, a psychology student set out to prove something faintly disturbing: that you could plant a completely false childhood memory in someone’s head, and they’d not only believe it — they’d decorate it with details that never existed. The experiment worked. It worked so well it ended up reshaping courtrooms, therapy, and eventually the way the world’s biggest brands sell to us. This week, Toby tells the story of Elizabeth Loftus and the “lost in the mall” study, digs into why...
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