About this episode

Lee Price discusses innovative branding strategies for the World Cup, including memorable campaigns by Paddy Power.

Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble sponsoring Nicklas Bendtner's pants and also 'painting' a St Georges Cross on a Polar bear. This episode was first published in February 2021.

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