About this episode

The episode discusses the marketability of David Beckham and other players at the 2026 World Cup.

We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever? Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.

More episodes of The Footballco Business Podcast

• SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970? · July 15, 2026 · 24 min
• Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights · July 2, 2026 · 27 min
• How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode) · June 24, 2026 · 28 min

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