About this episode

The episode discusses innovations in the broadcasting of the 2026 World Cup with insights from SportsPro's Michael Long and Steve McCaskill.

SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't. This is the first of a World Cup two-part podcast, part two will be out on July 16th, covering whether Beckham needs to be involved in every World Cup advert and who have been the most marketable players at the tournament,

More episodes of The Footballco Business Podcast

• SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players · July 16, 2026 · 33 min
• Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights · July 2, 2026 · 27 min
• How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode) · June 24, 2026 · 28 min

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