Farmer’s Market Strategies w/ Catt Fields-White: On Pricing, Scaling & When to Walk Away
About this episode
In this episode, Sarah and Catt Fields-White discuss strategies for maximizing revenue at farmers markets, including pricing, logistics, and when to walk away from unprofitable markets.
Farmers markets offer food founders the chance to capture high margin sales —but it only matters if you know how to make them profitable. In this episode, Sarah sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue. What You’ll Learn: * Why Catt told one cookie vendor to raise prices five times before adding production capacity * The margin advantage of farmers markets vs. wholesale distribution (and why it matters for cash flow) * Logistics for selling at 7+ markets weekly: staffing, delivery, and storage solutions * Simple display changes that directly impact sales (including the pricing psychology most vendors miss) * What to do before walking away from an unprofitable market, and more Thinking about launching, growing or revamping a farmer’s market business? This episode is for you! Join The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Connect on LinkedIn: @sarahdelevan Watch on YouTube: @thegoodfoodcfo Become a Member: BABOYOT This is a public episode. If you would like to…
People in this episode
Host: Sarah
Guest: Catt Fields-White
Topics covered
- farmers markets
- pricing strategies
- scaling business
- profitability
- cash flow
- sales techniques
Keywords
- farmers market
- high margin sales
- production capacity
- logistics
- pricing psychology
- unprofitable market
- revenue maximization
Mentioned in this episode
Organizations: InTents National Farmers Market Conference
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