About this episode

Christian Baesler discusses his strategy for revitalizing Business Insider and the role of AI in journalism.

Christian Baesler, the new C.E.O. of Business Insider, joins Dylan to lay out his strategy for revitalizing the media company. He makes the case for monetizing scale beyond the website, doubling down on pro-consumer niches like AI Insider and CMO Insider, and using A.I. to sharpen the publication’s journalism. Baesler also shares his vision for Business Insider to become a platform for independent creators—like a music label for journalists or… Substack.

People in this episode

Host: Dylan

Guest: Christian Baesler

Topics covered

• media strategy
• monetization
• AI in journalism
• independent creators
• Business Insider

Keywords

• Business Insider
• Christian Baesler
• media company
• AI Insider
• CMO Insider
• independent creators
• journalism

Mentioned in this episode

Organizations: Business Insider, AI Insider, CMO Insider, Substack

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