10,000 Prospects & 2 SDRs - Impossible Maths
About this episode
Nigel Maine discusses the challenges of relying on a small number of SDRs for a large Total Addressable Market in B2B sales.
Many B2B companies have a Total Addressable Market of thousands of organisations, yet their entire pipeline strategy relies on a small number of SDRs making cold calls. But when you actually run the numbers, the mathematics collapses. In this episode Nigel Maine explains: • Why outbound prospecting saturates quickly • The hidden maths behind BDR productivity • Why Martech often made the problem worse • How broadcast visibility changes the economics of pipeline generation We also look at why c...
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