The B2B Operating System That Fixes Your Revenue Leaks

The B2B Operating System That Fixes Your Revenue Leaks

April 7, 2026 · 52 min · Season 4 · Episode 1

About this episode

Nigel Maine discusses how many B2B growth problems stem from architectural failures rather than execution failures.

This is the audio edition of B2B GTM Live with Nigel Maine from salesXchange. This episode was originally broadcast as a live show with supporting visuals and illustrations. To watch the full video version and access the supporting resources, use the links below. In this episode, Nigel explains why many B2B growth problems are not execution failures but architectural failures. When pipeline looks busy, Martech is running, and SDRs are active, yet growth remains weak or unpredictable, the iss...

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