ARR per FTE Is the Only Metric That Matters
About this episode
This episode discusses why ARR per FTE is the key metric for evaluating the effectiveness of B2B go-to-market systems.
ARR per FTE is the only B2B SaaS metric that exposes whether your go-to-market system is actually working. Annual recurring revenue is annual, but every prospecting, marketing and BDR activity in your business is measured daily, weekly or monthly. The two have never matched, and that mismatch is why most B2B revenue plans quietly miss every year. This episode is for CEOs, CFOs and VPs of Sales who already sense that the dashboard is lying. We unpack why buyer behaviour in B2B looks far more l...
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