Enterprise Buyers Do Not Think Like Consumers - Here's Why
About this episode
This episode discusses the differences in behavior between enterprise buyers and consumers, and how this impacts B2B revenue strategies.
The weekly GTM Operating System broadcast for B2B CEOs. Rethinking how enterprise companies generate revenue. For more than a decade, many B2B go-to-market strategies have quietly adopted thinking from the consumer marketing world. Funnels, lead capture, attribution dashboards and Martech stacks were designed around consumer behaviour. The problem is simple. Enterprise buyers do not behave like consumers. In this session we examine why this assumption is distorting revenue performance across ...
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