Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps

Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps

March 17, 2026 · 41 min

About this episode

Paul Fipps discusses how ServiceNow developed a successful go-to-market engine that generated over $10B in revenue.

NEW: @Paul Fipps (President of Global Customer Operations at @ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years. From CIO at Under Armour overseeing a 300 million-member connected fitness ecosystem, to now leading global sales, customer success, field marketing, and partners at one of the most disciplined GTM organizations in enterprise software, Paul has seen what it takes to scale from both si...

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Guest: Paul Fipps

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Organizations: ServiceNow, Under Armour

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