Amazon SEO, PPC & Rufus: What Sellers Need to Know Now

Amazon SEO, PPC & Rufus: What Sellers Need to Know Now

June 15, 2026 · 25 min · Episode 274

About this episode

Jon LaClare interviews Rachel Hasson about essential strategies for competing on Amazon.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today. Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Amazon presence through better listing strategy, conversion opt...

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