The Marketing Strategy Behind a Fast-Growing Wellness Brand

The Marketing Strategy Behind a Fast-Growing Wellness Brand

July 6, 2026 · 33 min · Episode 277

About this episode

Jon LaClare interviews Allie Egan about her journey in building a science-backed wellness brand.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Allie Egan, founder of Veracity, to discuss how she built a science-backed wellness brand by combining product innovation, expert-led marketing, and a deep understanding of the consumer health space. Allie shares how her background in finance, product marketing, eCommerce, and consumer brands helped shape her approach to entrepreneurship. From early experience with companies like Glossier and Estée Lauder to helping sca...

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