How to Market a Product Globally: Lessons From Selling in 118 Countries
About this episode
Jon LaClare interviews Paul O’Brien about the global marketing strategies of AirPhysio, a respiratory health product sold in 118 countries.
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O’Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries. Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and education. He explains why cheaper alternatives can create serious trust...
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