About this episode

Mark Jewell reconnects with Rich Reynertson to discuss intentional leadership and the complexities of managing a portfolio of agricultural software companies.

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark reconnects with one of the first CEOs he ever worked for, Rich Reynertson, President of Cultura Technologies. Rich oversees a portfolio of 14 agricultural software companies that touch nearly every part of the ag supply chain—from grain scale systems to compliance tracking in global fruit and vegetable markets. With more than 500 employees and consistent double-digit growth, the complexity is real. But this conversation isn’t about software. It’s about intentional leadership. Rich defines intentionality through mission clarity: deploy capital at strong returns while improving the agricultural supply chain. Everything filters through those two commitments. During COVID, he embraced a powerful leadership insight: you can’t give employees certainty—but you can give them clarity. He challenges leaders to help their teams focus on three things: Know who you are. Know your role. Be a positive influence in your community. As Cultura…

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