She Bought a Boutique Because She Couldn't Let It Close
About this episode
Beth McRae shares her journey of buying a boutique and balancing it with her PR agency.
What happens when a 30-year PR veteran walks into a luxury consignment store — and ends up buying the whole business? Beth McRae runs two completely different businesses: The McRae Agency (PR and marketing) and High Society Resale Boutique in Scottsdale, Arizona. She bought the boutique because she was a loyal customer who couldn't bear to see it close down. In this episode, Beth shares how she balances both businesses, why blogs outperform product pages for ad returns, how she turned Instagram and TikTok Lives into weekly community events, and why her team "doesn't even need her" anymore. Whether you're running one business or thinking about starting a second, this conversation will change how you think about marketing, delegation, and following what you love. Subscribe for more: https://www.youtube.com/@the_jo_show ______________ CONTACT JO: Feedback → give feedback to Jo: grow@mckeecreative.store Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/ CONNECT WITH BETH: LinkedIn → https://www.linkedin.com/in/beth-mcrae-mba-3914522/ The McRae Agency → https://themcraeagency.com High Society Resale Boutique → https://highsocietyresale.com…
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