How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business

How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business

From The Landscaper's Guide to Modern Sales & Marketing by Jack Jostes

May 8, 2026 · 29 min · Episode 322

About this episode

Aaron Wolfe discusses how narrowing their service area helped Wickenburg Landscape triple their business by focusing on quality and relationships.

In this episode of The Landscaper’s Guide, Jack Jostes travels to Wickenburg, Arizona to interview Aaron Wolfe, second-generation owner of Wickenburg Landscape. Aaron shares how his family business has grown over 45 years by focusing on service quality, strong systems, and building lasting relationships with clients and employees. Aaron discusses why they narrowed their service area to improve quality control, how they use social media and educational content to build trust, and why cha...

People in this episode

Host: Jack Jostes

Guest: Aaron Wolfe

Topics covered

  • business growth
  • service quality
  • social media marketing
  • client relationships
  • landscaping industry

Keywords

  • landscaping
  • business growth
  • service area
  • social media
  • quality control

Mentioned in this episode

Organizations: Wickenburg Landscape

Places: Wickenburg, Arizona

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