About this episode

David James and Andy Storch discuss the importance of personal branding in career management and how L&D leaders can support employees in this process.

In this episode of The Learning & Development Podcast, David James is joined by Andy Storch, co-author of Own Your Brand, Own Your Career, to explore why personal branding has become a central tool for career growth. Andy discusses the workplace shifts that inspired his book and reframes traditional career development, showing how L&D leaders can help employees discover and articulate an authentic professional brand that aligns with both personal values and organisational needs. He unpacks the broader lens of career growth beyond upward mobility - covering lateral moves, reputation, visibility, and the power of storytelling - while offering practical advice on networking, self-advocacy and intentional career moves in today’s job market. This conversation is a guide for L&D professionals looking to equip employees to take ownership of their careers, measure the impact of brand-and-career development initiatives and balance individual growth with organisational retention. Take your L&D to the next level Take advantage of thousands of hours of analysis. Hundreds of conversations with industry innovators and 25+ years of hands-on global L&D leadership. It's all…

People in this episode

Host: David James

Guest: Andy Storch

Topics covered

• personal branding
• career management
• L&D leadership
• networking
• self-advocacy
• career growth

Keywords

• personal brand
• career growth
• L&D
• networking
• self-advocacy
• storytelling
• visibility

Mentioned in this episode

Books & works: Own Your Brand, Own Your Career

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