Building a Fan Base with the Alabama Twisters

Building a Fan Base with the Alabama Twisters

March 3, 2026 · 1h 4m · Episode 60

About this episode

This episode discusses how nine gym owners formed the Alabama Twisters jiu jitsu team, emphasizing collaboration over competition.

Alabama Twisters: When Competitors Become Teammates What happens when nine gym owners stop competing against each other — and start building something together? The Alabama Twisters are a professional jiu jitsu team competing in the Professional Grappling Federation (PGF), a submission-only league built for action. No points. Only submissions. There's even a shot clock for stalling — because in this league, you get penalized for being passive. In this episode, Carrie talks with Russell Marbut, Matt Elkins, and Flearoy Brown about: How the PGF rule set works Running a team with nine owners Why collaboration beats competition Why they prioritize authentic content over AI-heavy marketing How they're building Alabama jiu jitsu culture from the ground up Even if you don't train jiu jitsu, this episode is about entrepreneurship, structure, and building something that lasts. 🎥 Watch the Full Episode on YouTube https://youtu.be/GIfThuxG1hw 📺 Watch the Alabama Twisters Live PGF World: https://kick.com/pgfworld Alabama Twisters: https://kick.com/AlabamaTwisters Website: https://alabamatwisters.org Instagram: https://instagram.com/alabamatwisters 📢 Thanks to Our Sponsor, Infomedia…

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