Why Your Small Business Marketing Isn't Working: And What to Fix First | Laine White

About this episode

Laine White shares a three-question framework to improve small business marketing effectiveness.

What if the reason your small business marketing isn't working has nothing to do with your budget, your platform or your posting schedule? This episode is a live recording from Localist Lab, our free monthly marketing event for small business owners in Birmingham. Marketing consultant Laine White of Uptick Marketing joined Carrie Rollwagen on stage at Saturn in Avondale to share a simple three-question framework that reveals where most small business marketing goes wrong — and exactly what to fix first. Laine walks through the three questions every piece of marketing needs to answer: Is it clear what you are selling? Is it clear why they need to buy? And is it clear what they need to do next? She works through real examples, a live Q&A with the audience, and some honest talk about Google ads, AI in marketing and what actually moves the needle for small businesses with limited budgets. If you have ever felt like your marketing is not working but you could not figure out why, this episode gives you a framework you can apply to everything — your website, your ads, your social media — starting today. 🎥 Watch the Full Episode on YouTube…

People in this episode

Host: Carrie Rollwagen

Guest: Laine White

Topics covered

• small business marketing
• marketing framework
• live Q&A
• Google ads
• AI in marketing

Keywords

• small business
• marketing
• framework
• Google ads
• AI
• local marketing
• Birmingham

Mentioned in this episode

Organizations: Uptick Marketing, Infomedia, Tempo Websites, Infomedia Studios, Nielsen Norman Group

Places: Birmingham, Saturn in Avondale

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