Why Treating People Well Is Good Business | Chris Palmer, Green Garage

Why Treating People Well Is Good Business | Chris Palmer, Green Garage

March 24, 2026 · 54 min · Episode 63

About this episode

Chris Palmer discusses how treating people well can transform customer experience and drive business growth.

What if the secret to standing out in a tough industry was just treating people the way they deserve to be treated? In this episode of The Localist, Carrie Rollwagen sits down with Chris Palmer, founder of Green Garage, an auto repair shop in Birmingham's Automotive Historic District. Chris shares how intentionally hiring people with hospitality backgrounds transformed the customer experience at Green Garage, and why simply doing what you say you will do turns out to be better than average in the auto repair industry. Chris also talks about 13 years of building and adapting the business, from starting with hybrid vehicles to adding a licensed locksmith operation, buying his own building to protect against rising downtown rents, and how treating employees like an investment rather than a cost has driven real loyalty and growth. If you own a small business, work in the trades, or are thinking about what kind of business to start, this episode is full of practical, honest insight on customer experience, employee investment and building something that lasts. 🎥 Watch the Full Episode on YouTube…

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