Ep 320 - Why the Best Recruiters Spend More Time in 'ELF Mode'

Ep 320 - Why the Best Recruiters Spend More Time in 'ELF Mode'

July 1, 2026 · 6 min · Season 4 · Episode 320

About this episode

Brett Clemenson discusses the concept of ELF Mode in recruitment, emphasizing the importance of focusing on work that is easy, lucrative, and fun.

Easy. Lucrative. Fun. I’d never heard of ELF Mode until a casual conversation at the gym with a mate who has successfully built and sold multiple businesses. The more he explained it, the more I realised it’s one of the simplest and most powerful ways to think about building a successful recruitment desk. In this ep, I unpack the idea behind ELF Mode—doing work that’s Easy, Lucrative and Fun—and compare it to the opposite: HALF (Hard, Annoying, Lame and Frustrating). As recruiters, it’s easy to get caught up doing work that drains our energy without moving the needle. I’ll walk you through a simple framework to help you identify what’s worth doubling down on, what needs to go, and where AI, automation and delegation can help. Tune in for: 👉 What ELF Mode is and why it resonated with me 👉 Why so many recruiters unknowingly spend their time in HALF Mode 👉 How to identify the work that creates the biggest impact on your desk 👉 Which clients, projects and tasks might be costing you more than they’re worth 👉 How AI, automation and delegation can help you spend more time in your ELF zone 👉 A practical way to work smarter, earn more and enjoy recruitment again If you’re looking…

People in this episode

Host: Brett Clemenson

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