SPECIAL SERIES: The Practitioner's Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at Slate

About this episode

Carmen Vicente discusses building a personal brand in marketing and the role of AI in content creation.

What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online? In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to making a leap into tech, why she views personal branding as career insurance rather than self-promotion, and how Marketers can start creating content without feeling like influencers. Plus, Carmen breaks down how she's using AI to streamline content creation, analyze performance, and even stress-test posts before they go live. This episode is about the flywheel of trust: how posting creates credibility, credibility creates reach, and reach creates opportunity for the brand you work for. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. Follow Carmen: LinkedIn…

People in this episode

Host: Daniel Murray

Guest: Carmen Vicente

Topics covered

• personal branding
• content creation
• marketing strategies
• AI in marketing
• career development

Keywords

• personal brand
• marketing
• content creation
• AI
• career insurance
• visibility
• social media

Mentioned in this episode

Organizations: Slate, YouTube, Twitter, LinkedIn, Workweek

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