The VIP Segments You're Sleeping On | Bathroom Break #111

About this episode

Jay and Daniel discuss overlooked VIP segments in marketing and the importance of recognizing high-intent signals from potential customers.

You already have VIPs in your database. You're just not treating them that way. Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed. Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks, product video views. None of that is accidental, and none of it should be treated like a regular contact. Daniel makes the case for pain point segmentation and why lifetime value of your audience deserves just as much attention as lifetime value of your customers. If you’re a Marketer looking to work smarter, not harder, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more…

People in this episode

Host: Daniel Murray

Guest: Jay

Topics covered

• VIP segments
• marketing strategies
• customer engagement
• pain point segmentation
• lifetime value
• high-intent signals

Keywords

• VIP segments
• high-intent signals
• customer engagement
• marketing strategies
• pain point segmentation
• lifetime value

Mentioned in this episode

Organizations: The Marketing Millennials, Workweek, LinkedIn, YouTube, Twitter

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