How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421

About this episode

Daniel Murray interviews Adam Ryan about how Workweek's Partner Platform is transforming newsletter attribution for B2B marketers.

For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible. Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever. They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted reporting, and why many Marketers have been under-crediting newsletters for years. Adam explains how Workweek is connecting newsletter engagement directly to CRM systems, helping marketers finally see the impact newsletters have on pipeline, revenue, and account engagement. And, a handful of decision-makers from the right accounts can be far more valuable than thousands of anonymous clicks. How can you make that happen right off the bat? If you’re a Marketer who wants to learn more about ABM, brand marketing, creator-led advertising, attribution challenges, and why the future of B2B marketing is about knowing who engaged, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce…

People in this episode

Host: Daniel Murray

Guest: Adam Ryan

Topics covered

• newsletter attribution
• B2B marketing
• marketing metrics
• account-based marketing
• creator-led advertising

Keywords

• newsletter performance
• attribution challenges
• marketing metrics
• pipeline impact
• revenue measurement

Sponsors

Wrike

Mentioned in this episode

Organizations: Workweek, CRM

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