SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of Slate

SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of Slate

From The Marketing Millennials by Daniel Murray

June 2, 2026 · 45 min

About this episode

Daniel Murray interviews Eric Stark about the importance of a social-first content strategy for modern brands.

The future of Marketing? It starts with being social-first. In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead. This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. Follow Eric: LinkedIn…

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