134. The HUMAN Social Media Framework With Giselle Ugarte
About this episode
Giselle Ugarte discusses her HUMAN framework for authentic social media engagement and building trust online.
Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Use the special MREA code to join Giselle’s On-Camera Confidence Boot Camp for just $97 Social media is not about going viral. It is about building trust with the people you want to serve. Today, we are joined by Giselle Ugarte, a social media coach, speaker and content strategist, who was creating videos online before “influencer” was a job title. She has been named one of TikTok’s 100 people to watch, appeared on “E!,” and worked with leaders and businesses around the world. But in this conversation, she brings it back to one simple truth: social media is a tool for connection. Giselle walks us through her HUMAN framework for showing up online in a way that feels real, useful, and clear. We talk about why agents should stop chasing hacks and start speaking to real people. We dig into how to make your language simple, how to show your values, why filters can break trust, and how to get more comfortable on camera. If you want people to trust you offline, they need to recognize you online. This episode gives you the playbook to make that happen. Resources: Follow Giselle Ugarte on Instagram: @giselleugarte…
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