135. Become the Local Google: 300 Deals in a Small Town With Troy Williams

About this episode

Troy Williams shares his strategies for dominating the real estate market in a small town through community engagement and trust-building.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Today, we’re joined by Troy Williams, a real estate leader who has built a massive business in a small town with only seven stoplights. Troy’s team closes 300 to 400 transactions a year, with more than 85 percent of that business coming from repeat clients and referrals. How? He became the person people call before they ever think to search online. In this episode, Troy breaks down how he became the “real estate mayor” of York, Maine. He shares how he built a list of local influencers, sent personal letters, created real value for his town, and used strategic giving to turn trust into referrals. We talk about his monthly newsletter, Troy’s List, client events, his branded trolley, and how he created inventory in a low-listing market by learning land, zoning, and development. This is a simple model, but it is not small. Troy proves that you do not have to be loud, flashy, or everywhere to win big. You just have to be deeply useful, highly trusted, and known for solving real problems in your market. Resources: Visit Williams Realty Partners: WilliamsRealtyPartners.com Order the Millionaire Real Estate Agent…

People in this episode

Guest: Troy Williams

Topics covered

• real estate
• local marketing
• client referrals
• community engagement
• business growth

Keywords

• real estate
• referrals
• local influencers
• community trust
• business strategy

Mentioned in this episode

Organizations: Williams Realty Partners, Keller Williams Realty, LLC, Keller Podcast Network

Books & works: Millionaire Real Estate Agent Playbook | Volume 3

Places: York, Maine

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