137. The Psychology of Content That Attracts Clients With Jess Lenouvel

About this episode

Jess Lenouvel discusses how real estate agents can effectively use social media to attract clients without traditional methods.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What if social media could bring us clients without cold calling, door knocking, or begging the algorithm to notice us? Jess Lenouvel, founder of The Listings Lab, joins us to show real estate agents how to turn social media into a real source of inbound business. Jess started in real estate at age 21, built her first 100 deals through Facebook, and has since helped more than 5,000 real estate agents use social media with purpose, service, and strategy. This conversation is about how we can build a clear niche, create content that serves the right people, and move strangers toward trust through personal content, authority content, and social proof. We dig into why “luxury” is not a niche, why our social media should not be a billboard, and why the right message matters more than the perfect post. If we have ever wondered why we are posting every day but not seeing more clients, this episode gives us the answer. Jess advises, we are not posting for ourselves. We are posting what our ideal client needs to hear today. Tune in to learn Jess’ framework for building a brand that attracts the right people, starts…

People in this episode

Host: Keller Podcast Network

Guest: Jess Lenouvel

Topics covered

• social media marketing
• real estate
• client attraction
• content strategy
• branding

Keywords

• social media
• real estate agents
• inbound business
• content creation
• client engagement

Mentioned in this episode

Organizations: The Listings Lab

Books & works: Millionaire Real Estate Agent Playbook | Volume 3

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