145. How Modern Real Estate Agents Blend Online Reach & Offline Relationships With Tommy Choi
About this episode
Tommy Choi discusses how modern real estate agents can effectively blend online reach with offline relationships to enhance their business.
Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What if the best real estate content barely talked about real estate? Tommy Choi and his team close more than 125 units and $100 million in annual sales, with most new leads coming through social media. Yet his Instagram feed is packed with Chicago restaurants, local businesses, and community stories instead of home tours and closing photos. Tommy joins us to break down his TCT framework: traffic, content, conversation, conversion, close, and transact. We learn how each step works in both the digital and physical worlds, from inviting clients to events to turning an Instagram comment into a face-to-face meeting. We also dig into Tommy’s audience promise, why he shifted from real estate education to hyperlocal content, and how one noodle video reached 2.2 million views. His approach proves that food is not the business. It is the conversation starter that builds trust, creates relationships, and makes future sales conversations much easier. Tune in to learn how we can connect our online presence with our database, become known in our communities, and build a modern real estate business that works for decades…
People in this episode
Host: Keller Podcast Network
Guest: Tommy Choi
Topics covered
- real estate
- social media
- community engagement
- content marketing
- relationship building
Keywords
- real estate agents
- social media leads
- TCT framework
- community stories
- trust building
Mentioned in this episode
Organizations: Weinberg Choi Real Estate, NOVA
Books & works: Millionaire Real Estate Agent Playbook | Volume 3
Places: Chicago
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