
The episode explores the rise of prediction markets and their implications on society and culture.
Even for those who don’t gamble, the exponential growth of online sports betting since 2018 has made it impossible to avoid. Not only have odds and ads been seamlessly integrated into sports broadcasts, but the language of betting has now become pervasive in sports commentary. Thanks to ease of access through mobile technology and their relative value as ready-made “content”, speculation and predictions are the air that sports fans now breathe. It is into this cultural environment that prediction markets have recently exploded. Prediction markets are online platforms that accept wagers on whether relatively specific events will occur by a certain date, whose payout is determined by the likelihood of that event occurring. These zero-sum “event contracts” can cover everything from geopolitics to popular culture. Real examples include: will Justin Bieber perform during the World Cup final half-time show; what will the high temperature be in New York City on a particular day; will Nicolás Maduro still be the president of Venezuela at the end of 2025; will Trump use specific words during the State of the Union; will the second coming of Jesus Christ take place before 2027. Like sports…
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