AI, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2)

About this episode

In this episode, Steve Wiideman joins the hosts to discuss the current drivers of multi-location SEO amidst the AI hype.

Send us Fan Mail In Part 2, Steve Wiideman joins Greg Sterling and Mike Blumenthal to cut through the AI hype and explain what’s actually working in multi-location SEO today. Despite growing attention on AI tools and “agentic commerce,” the real drivers of visibility are still foundational: intent-driven content, strong review signals, and brand awareness. They also explore how zero-click search is changing attribution, why websites are becoming data sources for AI, and what local search will...

People in this episode

Hosts: Greg Sterling, Mike Blumenthal

Guest: Steve Wiideman

Topics covered

• multi-location SEO
• AI in marketing
• intent-driven content
• review signals
• zero-click search
• local search

Keywords

• multi-location SEO
• AI tools
• intent-driven content
• review signals
• zero-click search
• local search

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