State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t

About this episode

The episode discusses the decline in Google Business Profile impressions while conversions remain stable, analyzing shifts in local search behavior.

Send us Fan Mail Google Business Profile impressions are dropping fast—but conversions aren’t. In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye’s latest data and explore what’s really changing in local search. From AI Overviews and LLM-driven discovery to Google’s new Ask Maps interface, they examine how search behavior is shifting—and why Google still controls the final decision point. They also dig into: Category vs brand search behaviorIndustry-lev...

People in this episode

Hosts: Greg Sterling, Mike Blumenthal

Guest: Adam Dorfman

Topics covered

• Google Business Profile
• local search
• search behavior
• AI Overviews
• LLM-driven discovery
• Ask Maps interface

Keywords

• Google Business Profile
• local search
• impressions
• conversions
• AI Overviews
• Ask Maps
• search behavior

Mentioned in this episode

Organizations: Google, BirdEye

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